Professional Summary
Sales Engineering Leader with over 10 years of experience across startups and industry leaders in geospatial technology, SaaS, and Earth observation. Proven track record of blending technical expertise, business acumen, and creative storytelling to craft impactful demos, lead sales and marketing initiatives, and deliver solutions that inform and delight clients. Adaptable problem-solver who thrives in public-facing roles, driving innovation and aligning cross-functional teams to exceed the needs of enterprise and government clients.
Work History
Sr. Data Visualization Engineer
- Design and develop interactive data visualizations and web applications that bring Planet's satellite imagery and geospatial data to life for customers and internal stakeholders.
- Collaborate with product managers, engineers, and data scientists to translate complex analytical insights into intuitive visual narratives.
- Champion best practices in UI/UX and data visualization to enhance user experience and drive adoption of data-driven decision-making across the platform.
Director of Marketing
- Spearheaded marketing strategy for North America's largest LiDAR collection company, leading brand integration post-acquisitions and developing a comprehensive go-to-market plan for an AI-driven geospatial analytics product.
- Managed the full marketing lifecycle from CRM and campaign development to execution, working closely with internal stakeholders and external agencies to drive consistency, deal velocity, and brand visibility.
- Oversaw production of high-impact marketing assets including product launch videos, whitepapers, and case studies.
Senior Sales Engineer
- Led sales engineering across all customer touchpoints, managing discovery calls, designing tailored demos, and overseeing onboarding to ensure seamless client transitions, directly driving revenue growth.
- Collaborated with product and revenue teams in an agile environment, integrating customer feedback into the product roadmap and iterating on AI/ML features, contributing to the company's successful acquisition by NUVIEW Space in 2024.
- Produced high-impact marketing and sales assets that effectively showcased the platform's value, generating over 300 qualified leads and expanding brand recognition in the EO space.
Creative Director / Sales Engineer
- Led sales engineering efforts for commercial geospatial solutions (Google Maps, HERE, Hexagon), serving as the primary technical resource for the revenue team.
- Launched the AppGeo Webinar Program and "The Mapping Channel" on YouTube, generating tens of thousands of views and establishing a platform for product demos, client success stories, and thought leadership.
- Spearheaded product marketing for proprietary solutions (MapGeo and GIZA), driving go-to-market strategy and leading trade show marketing post-acquisition.
GIS Analyst
- Delivered geospatial analysis and mapping for major water resources, construction, and climate adaptation projects, leveraging ESRI technology for GIS data development, cartography, and asset management across New England.
Education
University of Massachusetts, Amherst
Skills
Sales Engineering & Customer Success
- Technical Product Demos & Solution Architecting
- Client Discovery & Proof of Concept Development
- CRM & Lead Management (HubSpot, Salesforce)
- Go-to-Market Strategy & Vertical Expansion
- Technical Writing & Presentation Design
Technical Proficiency
- Python, JavaScript, SQL, HTML/CSS
- REST APIs, Data Integration & Automation
- Esri ArcGIS, QGIS, Mapbox, Leaflet
- Remote Sensing: Optical, Multispectral, LiDAR
- Cloud: Google Cloud, AWS, Earth Engine
- AI/ML Workflows & Geospatial Data Visualization
Creative & Marketing
- Video Production & Graphic Design
- Photography & Adobe Creative Cloud
- Branding, Content Strategy & SEO
- Trade Show Design & Campaign Execution
Certifications
- HubSpot CRM, Marketing Hub, Sales
- Google Maps Platform Sales Certification