Resume

• Spearheaded marketing strategy for North America's largest LiDAR collection company, leading brand integration post-acquisitions and developing a comprehensive go-to-market plan for an AI-driven geospatial analytics product.
• Managed the full marketing lifecycle, from CRM, campaign development (inbound/outbound, content creation, SEO, social media) to execution, working closely with internal stakeholders and external agencies to drive consistency, deal velocity, and brand visibility.
• Oversaw production of high-impact marketing assets, including product launch videos, whitepapers, and case studies.

Senior Sales Engineer

Astraea, Inc. – Boston, MA | 2023 – 2024

• Led sales engineering across all customer touchpoints, managing discovery calls, designing tailored demos, and overseeing onboarding to ensure seamless client transitions from initial contact through implementation, directly driving revenue growth.
• Collaborated with product and revenue teams in an agile environment, integrating customer feedback into the product roadmap and iterating on AI/ML features, contributing to the company’s successful acquisition by NUVIEW Space in 2024.
• Produced high-impact marketing and sales assets (whitepapers, videos, presentations) that effectively showcased the platform’s value, supporting GTM efforts for new verticals in the energy sector and generating over 300 qualified leads, significantly expanding brand recognition in the EO space.

Creative Director / Sales Engineer

Sanborn Geospatial (Applied Geographics) – Boston, MA | 2019 - 2023

• Led sales engineering efforts for commercial geospatial solutions (Google Maps, HERE, Hexagon), serving as the primary technical resource for the revenue team and collaborating with partner networks to deliver tailored presentations and support high-value client engagements.
• Developed and launched the AppGeo Webinar Program and “The Mapping Channel” on YouTube, significantly enhancing the company’s digital marketing strategy, generating tens of thousands of views, and establishing a key platform for product demos, client success stories, and thought leadership.
• Spearheaded product marketing initiatives for proprietary solutions (MapGeo and GIZA™), driving go-to-market strategy, creating high-quality sales collateral, and leading trade show marketing efforts post-acquisition.

GIS Analyst

Kleinfelder, Inc. – Boston, MA | 2015 – 2019

• Delivered geospatial analysis and mapping for major water resources, construction, and climate adaptation projects, leveraging ESRI technology to support GIS data development, cartography, and asset management for complex civil engineering initiatives across New England.